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Porsche Design Philosophy

Since 1972 Studio F. A. Porsche designs products and develops brand strategies for clients worldwide honoring the philosophy of its founder Ferdinand A. Porsche. Today the full- service design agency is headquartered in Zell am See, Austria with offices in Berlin and Singapore. It is part of the Porsche Design Group, which is a majority-owned subsidiary of Porsche AG.

Professor Ferdinand Alexander Porsche (1935-2012), grandson of the Porsche founder, always sought the unusual. Successfully so. He developed the Porsche 911 design, which quickly became the epitome of the sports car and, like many other items designed by Professor F.A. Porsche, it became a design classic.

In 1972, Professor F. A. Porsche established the Porsche Design Studio in Stuttgart. Two years later he moved it to Zell am See, Austria. In the decades that followed a large number of industrial products and consumer goods were developed under the Design by Studio F. A. Porsche“ reference for internationally known clients.

Almost 10 years after designing the legendary 911, F. A. Porsche embarked on a mission that is still driving us today. He wanted to build a company that takes the spirit of Porsche beyond the automotive and industrial designs of the studio to create a new luxury lifestyle brand for men and women. Henceforward numerous classic men’s products were created and marketed worldwide under our own “Porsche Design” brand, which today also includes a women collection.


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 Recessed Lighting Redefined

Minus takes most of the recess out of recessed lighting. With a 3/4-inch heat sink, and a 13/32-inch aperture, the Minus virtually disappears. The mighty Minus can be installed within multiple materials and allows for ceilings to be dropped less than 1 inch, making it ideal for new construction or a retrofit projects.


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 Apure To Open In Toronto

Established as a showcase for seductive, sophisticated furniture, AVENUE ROAD has become the premier venue for classic and contemporary furniture designs.


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 Apure Opens in Chicago

Apure is proud to announce its new showroom location at the Merchandise Mart in Chicago.


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 Opus Wins Red Dot Award

Opus by Apure was awarded with the Red Dot, the international distinction for high design quality. Opus incorporates all significant interior functions; lighting, sound, air conditioning and multi-sensor monitoring, which lie embedded in its sleek channel. Devices can be added, removed, or repositioned at any time after the initial installation.


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 Clarus Wet Location

Now available with a wet location lens, the Clarus downlight becomes even more versatile allowing you to incorporate the fixture into bathrooms and showers. 


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 Apure in Los Angeles

Mass Beverly to exclusively represent apure in Los Angeles, California.


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 Showroom Opens in Zürich

Apure announces Enea Outside In as apure's exclusive dealer for Switzerland.


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 One Thousand Museum by Zaha Hadid

Uli+Friends, apure's design division, was awarded the honor as the exclusive illumination planner for One Thousand Museum by Zaha Hadid Architects. 


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 The Concept and How It All Began

Opus by apure, with design by Porsche Design Studio, is our solution to eliminate cluttered ceilings forever. Winner of the 2016 Red Dot Design Award, Opus aims to revolutionize the industry. Patent Pending.