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Recessed Lighting Redefined

Minus takes most of the recess out of recessed lighting. With a 3/4-inch heat sink, and a 13/32-inch aperture, the Minus virtually disappears. The mighty Minus can be installed within multiple materials and allows for ceilings to be dropped less than 1 inch, making it ideal for new construction or a retrofit projects.


Press release for immediate release.

Recessed Lighting Redefined

How many things are new – really new – in the field of lighting?

What about a fixture that takes most of the recess out of recessed lighting? A light fixture that is almost imperceptible, with an aperture of just .4 inch (10mm), but that fits in less than an inch (25mm) of recessed space, is low voltage, so it doesn’t need an electrician to install, yet produces 1050lm from the source LED in a 20- or 40- degree beam.

The Minus, from apure, is a breakthrough in conception, technology and design. Proprietary microchip technology guarantees a minimum of 50,000 hours (LM80) of life at 100 percent, without overheating. Minus can be installed without trim, for a discrete lighting effect, and of course can be dimmed electronically. It is compatible with industry standard transformers.  What is astounding is that Minus produces a soft, shadowless light, with virtually no glare. But it is the daring innovation – the desire to save overhead space – that is the genius of Minus.

In American homes, standard ceiling heights have gone up and down: low in Colonial times, high in the Victorian age, low again (8 feet) in the 1950s through the 1990s, when air conditioning and heating were prime considerations. The trend these days is for higher standard ceilings, 9 feet, even 10 feet. For one thing, people are getting taller. And studies have shown that higher ceilings offer a greater sense of optimism and positivity. High ceilings also make natural lighting feel more natural.

A modern look requires a higher ceiling. With apure’s Minus, in a renovation, high ceilings can be maintained and recessed lighting installed with little more than furring strips. New construction becomes more economical, too. And the effect of the light is transcendent.

Over a dining table, a row of 40-degree Minus recessed lights bathe a tablecloth in what seems like daylight.

In hallways, bathrooms and kitchens that might otherwise have lower ceilings, Minus allows another six inches to a foot of ceiling height while offering natural levels of light. In addition, the Minus makes renovations a snap. The only reason for a customer to not buy Minus fixtures is because they don’t know about Minus fixtures.

Join us at Lightfair International at the Pennsylvania Convention Center in Philadelphia, May 7 - 11, where Minus will make its world debut!

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 Minus Two awarded Design Plus Prize

Strong in design and technology: the winners of the ‘Design Plus powered by Light + Building 2018’ competition have been decided.

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 Apure in Australia and New Zealand

Apure to be represented by one of Australia's most established and respected providers of architectural and technical lighting.

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 Neue Räume 17

“Neue Räume” will be turning Zurich in the place to be for all design aficionados.

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 Apure sponsors 45th Annual Special Olympics Athletes Awards

Platinum sponsor of the 45th Annual Special Olympics Athletes Awards the event raised nearly $300k benefitting athletes, coaches, volunteers, families and partners of this amazing foundation.

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 Apure now in Manhattan

Welcoming and serene, AVENUE ROAD 8A was conceived by Stephan Weishaupt to feel like a true home, encouraging guests to freely explore and interact with the space, making the design process incredibly personal and private.

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 Minus wins at European Product Design Award

The Minus Series wins in the category of Illumination/Architectural Lighting at the 2017 European Product Design Award.

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 Apure To Open In Toronto

Established as a showcase for seductive, sophisticated furniture, AVENUE ROAD has become the premier venue for classic and contemporary furniture designs.

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 Apure Opens in Chicago

Apure is proud to announce its new showroom location at the Merchandise Mart in Chicago.

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 Opus Wins Red Dot Award

Opus by Apure was awarded with the Red Dot, the international distinction for high design quality. Opus incorporates all significant interior functions; lighting, sound, air conditioning and multi-sensor monitoring, which lie embedded in its sleek channel. Devices can be added, removed, or repositioned at any time after the initial installation.

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 Clarus Wet Location

Now available with a wet location lens, the Clarus downlight becomes even more versatile allowing you to incorporate the fixture into bathrooms and showers. 

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 Apure in Los Angeles

Mass Beverly to exclusively represent apure in Los Angeles, California.

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 Showroom Opens in Zürich

Apure announces Enea Outside In as apure's exclusive dealer for Switzerland.

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 One Thousand Museum by Zaha Hadid

Uli+Friends, apure's design division, was awarded the honor as the exclusive illumination planner for One Thousand Museum by Zaha Hadid Architects. 

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 Porsche Design Philosophy

Since 1972 Studio F. A. Porsche designs products and develops brand strategies for clients worldwide honoring the philosophy of its founder Ferdinand A. Porsche. Today the full- service design agency is headquartered in Zell am See, Austria with offices in Berlin and Singapore. It is part of the Porsche Design Group, which is a majority-owned subsidiary of Porsche AG.

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 The Concept and How It All Began

Opus by apure, with design by Porsche Design Studio, is our solution to eliminate cluttered ceilings forever. Winner of the 2016 Red Dot Design Award, Opus aims to revolutionize the industry. Patent Pending.